Appletiser requested a video to help promote the, Perfect Serve. The style in this video is minimalist visuals with a hint of ASMR. Additionally, the use of audio and a still camera focus the attention to the small details of the ice cubes, the limes, and the tasteful sounds of pouring Appletiser into a glass.
The Perfect Serve is a process. That’s the reason why we wanted to show the process of how commercials make a perfect water droplet.
A spin so perfect, you had to see it more than once.