We created a visually stunning CGI for AWAY’s product line by crafting five different environments, from barren desert landscapes to rugged fjords. We paid meticulous attention to detail in every aspect of the CGI, including the way light reflects off the luggage and the textures of the landscape.
To explore new ways of interacting with sound design and music, we worked on a series of associated sounds for each landscape, immersing viewers even further into the unique cultures of these breathtaking locations. We carefully selected native instruments, like the Norwegian bukkehorn for the fjords and the African tbilat for the desert, to infuse each CGI with an authentic and unique sound.
We shuffled between micro and macro worlds, from small grass to rocky mountains while keeping a consistent, and distinctive style.