Spot for MINI

3D Animation, composition and SFX made for the Mini Cooper dealer network in Italy with Malevo TV. For this project, we wanted to show the capabilities that come from 3D animations and SFX through software. We thought the best way to show its full capabilities was to take a retro approach in the creation of a futuristic landscape that fully highlights the spirited Mini Cooper.

PROCESS

We have a defined process for this type of 3d animations, in which we advance step by step with constant feedback from the client to try to optimize work times, first we develop the story board, then the animatic in wireframes, and once we have defined the animations, we proceed to make the final renders.

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