The prestigious Music Technology Group at Pompeu Fabra University called on us again. This time they wanted to create a brand new feature video.
Colorful palette, first-class graphics & groovy animations were key to set the tone.
Their international reputation preserving world music gave us a big lead on the soundtrack. It turned out a mix of fresh rhythms and eclectic loops working together to get that multicultural approach.
Furthermore, the story needed a cool voice-over to shape the video.
We thought it as a journey. That allowed us to switch from 3D / 2D animation freely.
MTG: Shaping the future of music
Being said that, compressing 25 years of MTG’s history was challenging. It turned out a short way of saying everything they wanted to say, keeping an eye on appeal and shortness.
Pretty cool, right?