3D animation for Now What?

Now, what? is a series of live stream conversations with a community of creatives from different fields. It explores areas of exhibition spaces, digital platforms, working models of the future.

A colorful 3D universe is created where a humanoid figure takes place. In each live capsule, this figure was reacting to an unexpected happening (such as him hitting a wall or falling on the floor) within this 3D universe. His reaction followed by the text Now, What? created a direct way for the audience to empathize with the current situation of ambiguity.

This figure is used throughout different Social Media channels to communicate the event.

The Programme

#1 Now, What? with Ana Drucker, visual artist, and curator at MIRA Digital Arts Festival on the future of on-site events.

I hope new platforms will emerge to share content and we pay for it. In the end, it is culture and it has value.

#2 Now, What? with Nicholas Goubert CPO Native Instruments on the future of digital platforms.

Creativity has no border, it is about merging styles. Digital platforms of the future should connect following this niche idea instead of trying to capture everybody.

#3 Now, What? with Tomás Picasso, creative and artist on collective collaboration.

The current digital overload is about options for all tastes. It has always been a great thing about the Internet. But we have to know to choose and how to say no.

Credits   Direction: We Love Martha & ProtoPixel 3D animation: Malevo Music & sound design: Santa Cabra Studio
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