U.E. Sant Andreu is an emblematic Football Club from Barcelona with whom we have a strong bond. They called us again to reveal their new fans acquisition campaign, with the participation of La Casa de Papel actor Pep Munuè (a big Sant Andreu fan).
The main idea was to reveal the feelings that a football match generates, focusing on pain and suffering. The growing tension of Pep collide with the funny and friendly counterpoint of the music and SFX. The whole action and loneliness plays a main role on the idea of “Don’t let us suffer alone”.