We were invited to collaborate with UNIQLO to promote YOGA U, which invites the sense of feeling, enjoying, and living while discovering UNIQLO’s brand of clothing.
In presenting YOGA U, we filmed a compilation of social media videos under the direction of Xavier Grant to capture the key theme that are experienced when participating in yoga: serenity. We placed a large focus on key sounds that are found throughout out video. A calm audio mix sets the mood from the very start, furthering the tranquility through subtle and controlled camera movements.
Watch the videos we created for social media below: